When companies hire a software development or mobile application company, they pay close attention to the clauses of the contract. This is because most of the parties tend to not go through with their obligations at some point, especially the developers.
Many startups and even companies often use tools to streamline the creation of solutions that require a mobile application within their business model. These tools, despite having limitations, are very functional for certain companies.
Having a mobile application downloaded several times depends on the marketing strategies that a company uses. However, a conclusion is made by analyzing the channels used by most users to find or discover a new application: the search is still essential, and that is why we must pay special attention to those factors to make them appear higher in the results search of app stores.
The success of a mobile application in the market goes far beyond solving a need. The evaluation after the launch is key so that the application continues to compete in the market and can outperform the competition. In the digital context, KPIs (Key Performance Indicators) are often widely used, which measure the performance level of the objectives set previously for the project. For a mobile application project intended for companies, it is essential to determine the KPIs in order to take action for growth. Some of the indicators that companies can use are:
The popularity of BaaS (Back-end as a service) is such that many companies nowadays choose to use it, FireBase being one of the most used. The advantages of implementing it are mentioned very often, with time saving development being one of the most outstanding.
However, not all companies or projects are eligible to implement BaaS; and although each case is particular, there are three (3) consequences that usually occur and result in disadvantage in these cases:
Subcontracting in the development of mobile applications: advantages and disadvantages you should know
Subcontracting is one of the most widespread practices in the technology industry. When companies want to develop applications for themselves or their clients, they have the possibility to do it “in-house”, but they will require some key pieces to perform this task, like a human resources department that finds people with the necessary talent.
One of the advantages of doing it within the same company is that project monitoring is constant, unlike when it is outsourced. Let's take a closer look at the advantages and disadvantages of this methodology:
When a company hires software development services or mobile applications, many mistakes are made both prior to hiring and during the process. However, these errors occur bilaterally, that is to say, not only from the company that offers the service, but also from the contractor.
In May of 2015 Google released a document called Mobile App Marketing Insights, it indicated that more than 40% of mobile applications were discovered through the searches in the application store. This is currently a trend, the importance of appearing in the search results made by users, is the pillar of growth for mobile applications.
Imagine the following scenario: you have a problem in your company and want to hire the services of a software development provider, you talk to them and approve the proposal that you’ve been sent, about three months later things are not going well, the application has been delivered on time but with a lot of bugs, users complain in the app store and leave negative ratings. What’s the solution? You now have to hire another company to redesign the application and therefore the initial estimated costs have increased, sound familiar?
An analysis by the Russell Reynolds Associates indicates that only a 29% of business leaders seek to face the traditional approaches to cause disruption in their companies. Imagine that your business is inside of this percentage. What would happen if “out of the blue sky”, the competitor decrease the friction and cause a disruption in the market which unlock their products or services?